Sample Moodboard

Sample Moodboard


Eleos Herbals

Wellness, Naturally.


It all started when…

The word Eleos is translated from the Greek as "tender mercy" in the New Testament, and plants are just that – a beautiful expression of God's love for all people. When a friend decided to start a small, at-home business in 2014, I was excited to jump in and help create her brand. After noodling several logo options, I was pleased to create a brand strategy that involved color, photography and a very flexible logo mark that could be used in everything from product packaging to digital and print collateral. I’m proud to say Eleos Herbals is still in business today, and that the visual strategy started right here.