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Rural Is Rad

As part of a rural-focused ‘popup shop’ experience, we created a series of fun products aimed at reinforcing a sense of pride in rural places and rural life.

The project was a big success, as most products sold out during the 2-day show, and several more were requested and sold at a later date. All in all, we learned that swag is fun to make, and rural is a great thing to be.

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